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How to kickstart business in Japan? How to avoid well-known mistakes? Breaking into Japan’s market: why does it make sense? Quick answer: Japan is the world’s third largest market, competitor, and partner. With 125 million people it’s a large and important country. Japan is an innovation power house – many recent global technology revolutions started in Japan: The global  mobile internet revolution started February 22, 1999 in Japan  with Docomo’s  i-Mode mobile payments and electronic money  many years earlier than elsewhere the global  solid state lighting  revolution started in Japan with the  invention of GaN LEDs by Shuji Nakamura , for which Shuji Nakamura, Hiroshi Amano, and Osamu Akasaki were awarded the 2014 Nobel Prize in Physics Get a feeling for the size of Japan’s markets world’s third largest GDP, Japan represents about 10% of the world’s economy 25% of the world’s high-tech products are made in Japan, 30% of all cars a...

A well-written and curated fashion press release is a sure way to get into the inboxes of key fashion editors. If executed well, it may secure you much desired editorial coverage and publicity. But writing one is easier said than done. So let’s take a look and demystify it – shall we? To begin with, remember that a press release should be clear, informative, visually exciting and specific. BE CLEAR Let’s take it from the top, literally. Start with headed paper. Your company logo should appear clearly at the very top of the page, as it appears everywhere else. This consistency should already be a cornerstone of your marketing strategy. Set clear instructions on when this press release should be published. Write ‘FOR IMMEDIATE RELEASE’ at the very top of the page on the left. Give it a title: each collection, and newsworthy story about your brand will require a new press release. Make it easy for the reader to know at a glance what the release is about. This headline is v...