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16 Reasons Why Your Business NEEDS Social Media Marketing 12 133 679 Did you know that social media marketing has a  100% higher lead-to-close rate  than outbound marketing? Or that  84% of B2B marketers  use social media in some form? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet. At this point in the game, not having an active social media presence is kind of like pulling out a flip phone at a business meeting and then not understanding why your boss keeps giving Brad all the new accounts. But some people still own flip phones, and some people dig in their heels and say, what is social media marketing going to do for me? Do I really need it? Yes. Yes you do — and here are some of the most compelling reasons why: The Importance of Social Media for Web Traffic 1. Social media posts can be used to drive targeted tr...

Ten steps to an effective multichannel strategy Ashfield 11 MAR 2016 Everyone is consuming information through a variety of channels. With an overwhelming amount of data available, effective approaches are about reaching the right people with the right message in the format they prefer. Julian Tompkins and Lee Wales offer their expert tips on implementing a successful communication strategy. Healthcare professionals are busier, and under more pressure, than ever, with more information at their fingertips than they could digest. The same applies to many patients, who often balance complex lives and hard-to-manage conditions. There is rarely a shortage of information available about diseases, treatment options and guidelines, but receiving it in a timely, convenient, and accessible, way remains a key challenge. For some time pharma companies have been building the infrastructures necessary to enable them to meet this communication challenge for their audiences on a glob...

An online store has several benefits, whether you use it to sell products alongside your conventional business or as a standalone e-commerce venture. Read our list of 10 reasons why an online shop could be great for your business. Reduced overheads  – in general, an online store costs less to set up and run than a physical shop, although it’s important to recognise that making e-commerce work requires continuing investment. Lower marketing costs  with better targeting: online promotion can be more precisely aimed at potential customers than using conventional media. It’s also much cheaper, for example, to send a marketing message by e-mail to 1,000 customers than it is to send 1,000 newsletters by post. Expanded geographical reach : a local business can become nationwide or, depending on the product, international, just through having an effective e-commerce strategy. Bear in mind that if you do sell outside the UK, you’ll need to comply with regulations and unders...