Logo Design




Utilising the colour from the leather stamp to design the logo emphases the simplicity of the brand.

Comments

Post a Comment

Popular posts from this blog

Fashion Designer Collaboration

Target’s latest design collaboration,  a 250-piece collection with old school Palm Beach brand Lilly Pulitzer , doesn’t hit stores until April 19. Yet editors and fans alike have are expecting a hit. “Lilly Pulitzer seems like a safe -- but smart -- bet for Target; its visual identity is established and its customer base is fanatic,”  wrote   Racked ’s Nicola Fumo. “I’ll be camping outside Target for the next four months....,” commented @sjwiley on an  Elle  magazine  Instagram  post. The appeal of Lilly for Target is easy to understand. The brand is bright, cheerful and aspirational. But after more than a decade of  designer collaborations behind us , what does it really need to accomplish to be considered successful? “First off, even when they’re not successful, they’re successful,” says Marshal Cohen, chief industry analyst at the market research firm NPD Group,  who has been been tracking these partnerships  closely sin...
Read more

how to write a fashion press release

Image
A well-written and curated fashion press release is a sure way to get into the inboxes of key fashion editors. If executed well, it may secure you much desired editorial coverage and publicity. But writing one is easier said than done. So let’s take a look and demystify it – shall we? To begin with, remember that a press release should be clear, informative, visually exciting and specific. BE CLEAR Let’s take it from the top, literally. Start with headed paper. Your company logo should appear clearly at the very top of the page, as it appears everywhere else. This consistency should already be a cornerstone of your marketing strategy. Set clear instructions on when this press release should be published. Write ‘FOR IMMEDIATE RELEASE’ at the very top of the page on the left. Give it a title: each collection, and newsworthy story about your brand will require a new press release. Make it easy for the reader to know at a glance what the release is about. This headline is v...
Read more

Brand identity (mood board)

Image
Mood Board Action Item: Create A Mood Board  Start by gathering items that represent the essence of how your brand feels and looks. Everything from colors, objects, clothes, brands, quotes, videos – anything that symbolizes these features. Think about your ideal client when creating your mood board. Who are they? Where do they shop? What do they like to do? Where do they live? What car do they drive? What’s important to them? Here today I don’t use  Mood Boards  as part of  my usual logo design process . I have however, seen other designers use them successfully, and it’s made me curious… am I missing a trick? As always I like connecting with other designers who have been successful with different tools and approaches. This time, I reached out to super talented graphic designer,  Mariah Althoff , who uses Mood Boards frequently and states that they are an  integral part of her logo design process . After chatt...
Read more