Relevant Trends

The Rise Of Fashion Personalisation And Customisation

With the rise of social media, one of the the most challenging yet exciting changes in the fashion and luxury industry was that of the world wide democracy (to a certain extent, since there are a few exceptions) on the Internet. Therefore, it doesn’t escape our notice that not only are people around the world becoming increasingly opinionated, but they are also becoming progressively individualistic in terms of how they lead their lives, and that happens to include the curation of their wardrobes. Thanks to the digital and technological revolution in our world, the customisation trend is growing with more brands launching the bespoke treatment for their customers in innovative ways that ultimately delight them. The millennials especially love the customising option mainly because they like the fact that they are co-creating something and that sense of ownership is often overwhelming. They also like their shopping experience to be more experiential than the previous generations. In a world so saturated with trends, knock-offs, and ideas-off-of-other-ideas, it is rather becoming a necessity for the new or established brands to differentiate themselves in the fashion and luxury landscape, especially since the millennials will form a large segment of the brands' target market soon in future.


My Summary
As the rise of personalization and customization, the one-size-fits-all fashion has been out-of-date. People are different. They have unique body shapes and styles, and want clothing and footwear to meet and fit their personal needs. The customization trend is working to let people create their own styles in a world of mass produced fashion. Mintel shows that 61% of 16-34s would like fashion retailers to offer a service that allows them to personalise before they buy them. Personalization can be seen in many different ways like monogramming, embroidering, using badges and pins, stamping and partial customization which means changing some small elements of the products, mixing and matching.  




reference: https://fashionbi.com/insights/marketing-analysis/the-rise-of-fashion-personalisation-and-customisation

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