Brand Vision

Your vision statement defines your long-term aspirations. It explains why you’re doing what you’re doing and the ultimate good you want to achieve through your success. Think of your vision as the picture of where you ultimately want your work to lead you.

Examples:

  • Sell the highest quality natural and organic products available.
  • Satisfy, delight, and nourish our customers.
  • Support team member excellence and happiness.
  • Create wealth through profits and growth.
  • Serve and support our local and global communities.
  • Vision: To create economic opportunity for every professional in the world.
  • Mission: To connect the world’s professionals to make them more productive and successful.

IKEA

IKEA-mission-statement
The folks at IKEA dream big. Their mission statement could have been a promise for beautiful, affordable furniture, but instead, they decided their mission is to make everyday life better for their customers. It's a partnership: IKEA finds deals all over the world and buys in bulk, then we choose the furniture and pick it up at a self-service warehouse.
"So together, we save money for a better everyday life," they say.
Using words like "together" and "we" makes a huge company like IKEA much more accessible and appealing to customers.
References：
https://blog.hubspot.com/marketing/inspiring-company-mission-statements#sm.00001w53tvyewkf5gx24nmljpkzpc
http://www.dummies.com/business/marketing/branding/how-to-write-vision-and-mission-statements-for-your-brand/

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Only Brand vision  - 
Our vision is to encourage creative fashion and we strive to inspire customers to create their own personalisation fashion items.
SevenZhang



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