Brand Story

1. What is a brand story?

A brand story is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers. Your story isn’t just what you tell people it’s also what they believe about you based on the signals your brand sends. The story is a complete picture made up of facts, feelings and interpretations, which means that part of your story isn’t even told by you.
2.Before creating a brand story,ask yourself some questions:
  • What is unique aboutyour business?
  • What is interesting about how it was founded? About the founder?
  • What problem is your company trying to solve?
  • What inspired the business?
  • What "aha" moments have you had?
  • How has your business evolved?
  • What's a nonobvious way to tell your story? Can you look to analogy instead of example?
  • What about your business that you consider normal and mundane would other folks think is cool?
3. What Is Brand Storytelling?
Brand storytelling is the most effective way to connect with your audience. It involves the many types of stories you tell your audience. It’s what helps you appeal to the emotions of your customers and prospects.
According to internet marketing expert Neil Patel, there are several key components of brand storytelling.
These include:
  • The reason your company came to be.
  • What motivates you and your team to come to work each day.
  • Giving your audience an inside look at your company.
Reference:
  1. http://thestoryoftelling.com/brand-story-services/
  2. https://www.entrepreneur.com/article/232069
  3. http://www.huffingtonpost.com/jeff-charles/4-fantastic-examples-of-b_b_9852356.html
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The brand story of MY BRAND:
Anyone can have a beautiful and elegant handbag, but Only made the handbag truly your own. This is the reason why Only was established. As the rise of the desire of modern society for personalisation and uniqueness, Only provides various customisation services and personlisation tools for customers to create their own styles. Only believes that the fashion world needs that special design that only you have.


SevenZhang

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