Media - Japanese Magazines

Japan, which is nothing if not innovative when it comes to fashion, has a huge number of different fashion magazines that cater to a wide range of discerning fashionistas. There are many different subcultures each with their own unique style, all of which also have magazines that are specifically tailored to them. A lot of magazines are printed on quality paper, and some will even include a special item inside just for their readers along with each issue. Here is a list of some magazines to get you started on your own Japanese fashion journey. 

What we cover:

Popular Japanese Magazines for Women

KERA

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KERA – Featuring Harajuku, Gothic Lolita, and everything ‘Kawaii’, this magazine has great insight into Japanese street fashion. It captures the interest of many diverse readers and it’s well-suited for somebody unique who likes a bold statement.  It’s also enjoyed by foreigners who admire Japanese alternative fashion.

Zipper

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Zipper – the number one Harajuku style fashion and culture magazine. Zipper’s fun pop mix attracts readers its readers in their teens and twenties. Similar to KERA, they also offer alternative fashion but with a more casual street touch.

Cutie

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CUTiE – a girly magazine focusing on the ‘J-POP’ look. Each issue incorporates mix & match, hybrid, and street fashion, taking inspiration from different styles rather than focusing solely on mainstream trends.

Seventeen

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Seventeen – One of the popular magazines aimed for teenagers, this magazine is based on the American version of Seventeen. It features teen models as well as upcoming models, and it centers on a style that is cute and casual while still being trendy. In addition, this magazine also has advice and tips for teenagers, so it is a definite hit with its readers.

Popteen

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Popteen – Also for teens, but featuring more girly cute fashion than Seventeen does. Popteen is also popular source for ‘gyaru’ fashion and is a great magazine for beginner ‘gals.’ They also offer makeup and hair tips to go along the seasonal fashion, a very sweet and girly touch.

ViVi

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ViVi – Another top magazine that is perfect for the adult-gal look. It’s great for 20 year-olds who aspire to be girly and elegant-sexy. In addition to seasonal fashion, hair and makeup tips, ViVi  also covers some entertainment news. It features a lot ‘hafu’(biracial, half-Japanese) models and put emphasis on mixing and matching clothes to create various unique looks.

Sweet

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Sweet – Is currently the top selling fashion magazine geared towards 20-something year old females who enjoy current mainstream fashion. It appeals to the more casual, stylish girl who likes to spend a bit of money. Their concept is casual ‘adult girly,’ meaning being stylish without being too youthful. Each issue comes with a cute present!

Jelly

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Jelly – An adult gyaru magazine for readers in their late teens to late 20’s. While being trendy and girly, it also aims to be cool. It’s the magazine for adult girls who want to be a ‘cool gal’ while still being casual. It does not follow too closely to mainstream fashion, so it’s a good read for those who want to be unique.

Can Cam

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Can Cam – This magazine is very popular among office ladies and university women who strive to be leaders. It’s a magazine that showcases femininity without the overly sexy appeal; a very ‘mote kei’ fashion sense. They have a lot of different outfits every issue and mix and match inexpensive items with some luxury accessories.

VERY

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VERY – Perfect for the conservative lady with very mainstream fashion geared toward women in their 30’s. Very portrays women as strong and gentle with all around beauty. It includes articles on interior decoration as well as food culture, which are a hit with family-oriented women.

FUDGE

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FUDGE – A self-proclaimed “new type fashion magazine for girls,” FUDGE is a magazine for 20~30 something year-old women. It’s rich in content that expands beyond fashion, dipping into movies, arts, and music. It has a more international approach to fashion than is typical, creating a more high fashion, global gal look. Fudge features many foreign models and is great for women preferring more adult and boyish look that is still cute.

Japanese Fashion Magazine Guide for Men

POPEYE

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POPEYE – Currently the top ranking fashion for men, Popeye calls itself “the magazine for city boys”. It’s a magazine for men in their 20’s who like to be casual and stylish, and it is designed with an urban feel that fits its slogan. The magazine covers a wide range of topics including fashion, cars, sports, travel, and music. It’s equivalent to the“streetwear” and “hype beast” fashion now popular in the West.

FINEBOYS

 Fineboy Japanese Magazine
FINEBOYS – Like the name indicates, it’s the top magazine focusing on a well-defined, clean and simple look.  It appeals to college students who want to incorporate the latest trends but for a low price. It revolves around the ideal of a “fresh faced” look. They usually have entertainment news and a lot of times, a star from Johnny’s Talent Agency (which has introduced some of Japan’s most famous faces throughout the years) graces the cover.

Men’s Joker

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Men’s Joker – Using many basic styles of clothing, Men’s Joker aspires to create the fashion of an off day Hollywood star. This magazine is for the 20’s~30’s year old male who aims to be stylish but low key.  Nothing here is too extreme; this magazine features fashion that is safe for an all-around guy.

Men’s Non-no

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Men’s Non-no – This magazine highlights the type of fashion you can see passing by a boutique, absolutely unique and with great attention to detail. This is a must have magazine for the serious fashionista as it includes many styling tips from real world professionals. Men’s Non-no has a wonderful combination of both high end and affordable wear.

Safari

safari
Safari – Aimed toward the 30～40 year-old reader, this distinct magazine features A-list celebrities and covers a lot of overseas trends, especially  tapping into LA style. With this in mind, it should be especially cool for denim enthusiasts! Safari likes to show an easy going surfer or wilderness lifestyle, portraying fashion itself as a journey meant to be savored and enjoyed.

SENSE

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SENSE – This is the magazine where street clothes meet high end fashion. Going above and beyond in highlighting every aspect of luxury fashion, Sense features a lot of influential high end brands and icons. SENSE aims to give men a sense of masculinity and coolness; it is perfect for men between the ages of 20-40 something.











OL Fashion: MORE and With

These magazines are for women who work in an office-setting and dress conservatively for their jobs. Women who read these magazines tend to be in their late 20s and 30s. The outfits featured in these magazines incorporate the latest trends in a subdued manner that is appropriate for women who want to achieve an elegant, classic style.
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Casual Fashion for Women in their 20s to 30s: Mina and Ray

These magazines are for women who want to dress casually and follow the latest trends, but don’t want to look like a university student. Outfits in these magazines tend to be simple and chic, so it’s easy for anyone to imitate the looks with affordable clothing options.

Sexy Fashion for Women in their 20s: ViVi

ViVi often features models dressed seductively in a tasteful manner. Women who read ViVi are fashion-forward and confident wearing sexy clothing. ViVi incorporates global fashion trends to create outfits that have a unique, cosmopolitan vibe.
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University Fashion: Non-no and CanCam

Women who are in college or in their early 20s can flip through Non-no and CanCam to find casual and trendy outfits for school, dates, and travel. In Japan, most students are required to wear uniforms until they go to college, so these magazines help university students understand how to put together outfits for class and other activities associated with young adult lifestyles.

Harajuku Style: Zipper

Kyary Pamyu Pamyu, one of the most famous Harajuku icons in the world, started her career with Zipper. She is still often featured on the cover of this magazine, but has since moved on from modeling to singing. Outfits in Zipper include street fashion and Harajuku trends. Anyone who is a fan of colorful clothes, bright makeup, and one-of-a-kind fashion should take a look at Zipper magazine.

Alternative Punk Style: KERA

KERA is the most popular magazine featuring alternative punk and related fashion. If you’re a fan of heavy eyeliner, chains, and skulls, you’ll enjoy looking at the outfits in KERA.

Gothic and Lolita Style: The Gothic and Lolita Bible

This is the definitive guide to gothic and lolita fashion in Japan. It is a giant “mook” (magazine + book) released on a quarterly basis (4 times a year). Anyone who is interested in gothic and lolita culture should own at least one copy of The Gothic and Lolita Bible.

Reference:
https://hubpages.com/style/10-Popular-Japanese-Fashion-Magazines-for-Women
http://discountupon.com/japanese-fashion-magazines/
https://hypebeast.com/2015/4/a-hypebeast-guide-to-japanese-fashion-magazines
http://blog.fromjapan.co.jp/en/fashion/introduction-to-popular-japanese-fashion-magazines-for-menwomen.html
http://tokyofashion.com/japanese-fashion-culture-magazine-fanatic-harajuku/

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