THE NEW BRAND - ONLY

Utilising the colour from the leather stamp to design the logo emphases the simplicity of the brand.

The Rise Of Fashion Personalisation And Customisation With the rise of social media, one of the the most challenging yet exciting changes in the fashion and luxury industry was that of the world wide democracy (to a certain extent, since there are a few exceptions) on the Internet. Therefore, it doesn’t escape our notice that not only are people around the world becoming increasingly opinionated, but they are also becoming progressively individualistic in terms of how they lead their lives, and that happens to include the curation of their wardrobes. Thanks to the digital and technological revolution in our world, the customisation trend is growing with more brands launching the bespoke treatment for their customers in innovative ways that ultimately delight them. The millennials especially love the customising option mainly because they like the fact that they are co-creating something and that sense of ownership is often overwhelming. They also like their shopping experience to be

Brand name: Only You Brand proposition Only You is proposed to provide customers the most useful tools to customise their fashion items and create their own styles ! Brand vision To become a well-known fashion customisation brand in 3 years . Brand essence Only You is a unique and exclusive brand that helps you to create something truly your own. Brand personality Unique, exclusive, trendy, contemporary, confident, imaginative and daring. Brand USP Only You is the first brand that focuses on providing customers the tools to customise their fashion items by themselves.